WED BY CARLA

The brand identity for Wed by Carla strikes a balance between traditional wedding elegance and lighthearted, modern romance. Designed to feel both romantic and grounded, the visual identity positions Carla as a warm, inviting celebrant who offers a fresh yet timeless touch to wedding ceremonies.

Inspired by the age-old tradition of "something old, something new, something borrowed, something blue," the palette pairs rich crimson red and soft blush pink with calm ice blue and deep teal. This combination creates a balanced middle ground between youthful charm and mature sophistication.

The central mascot, an animated heart named "Luca," adds personality and friendliness to the brand. Luca’s smiling facial expression softens formal wedding collateral, making the brand feel instantly relatable and personal.