100 years of HAPPY LITTLE Vegemites.
The original Happy Little Vegemite ad is one of Australia’s national treasures. Alongside the Big Banana, Hugh Jackman and throwing another shrimp on the barbie. To celebrate 100 years of this Aussie Icon we remade and remixed the original with 2023 flare.
Vegemite’s Happy Little Remake comes off the back of a national public casting call, that invited everyday kids of Australia to audition for a once-in-a-lifetime role in its iconic remake. We sifted through over 10,000 audition applications and landed on a cast that would be featured alongside the original Vegemite kid - now all grown up.
To continue the celebration of 100 years of Vegemite we created a host of limited edition packaging and merch to keep those cheeks rosy.
Starting with the jars themselves we took a look back at the last century to create three designs inspired by the past. The 1920’s jar takes the iconic red and black Dimond with a hand crafted Vegemite logo to mirror the original design. Next, the 1930s jar saw the addition of a white key line and a more simplified composition. And with our final design you can see how our current jar came to be as the label was simplified again to feature the red Dimond alone on the yellow background.
Plus, we even created limited edition drinking glasses with a timeline of heritage assets - further celebrating the Aussie history we’ve been a part of for the last 100 years.
