SPC

Beloved Australian brand SPC launched into the NZ market knowing that most Kiwi’s already have a favourite brand of canned goods. With tough competition we positioned SPC as your soon to be second favourite by partnering with known second favourite Barrett brother - Jordie. There might be many a Barrett on the All Black’s line up but we heroed NZ’s second pick to poke fun at our brand in a signature Kiwi way. No one likes a show off anyway. We launched with OOH and POS as well as a instagram campaign with Jordie featuring our products with some dry humour thrown in.