HOOCH FOR YOUR POOCH

BINGE – Australia’s home to the world’s best entertainment – has created and launched its first ever beer…for dogs; in celebration of its new Aussie comedy, Colin From Accounts, a story of two singlish humans brought together by a dog, a brewery (and a nipple flash!).

Colin’s Pale Ale was developed with the help of independent brewer Hop Nation, inspired by Colin, the four legged star of the show, and the brewery which was the setting for the new comedy series. This means that now dog owners and their beloved furry friends can finally enjoy a cold one together while watching TV. The unique ‘Pale Ale’ is a bone broth, with hoppy after-notes, made from the finest beef bones, specially crafted for your four legged friends.

The Puppy Brew launch included street posters targeting pups and their owners. At dog eye level, these posters were scented to attract pooches, whilst at the human eye level they encourage dog owner humans to start streaming Colin From Accounts on BINGE and order some Puppy Brew.